To promote the launch of Clearasil's new PerfectaWash product, TH partnered with the brand's agency to create the ultimate pop-up concert, featuring pop star, JoJo, at Hollywood & Highland in the heart of Los Angeles. TH oversaw all elements of production, including A/V, staging, lighting, permitting and staffing with brand ambassadors on-the-scene throughout the evening passing out postcards with a unique QR code and displaying iPads for people to be able to scan the code, which linked directly to Clearasil's online content. The concert saw more than 500 attendees with 70 full-size products being given out to participants willing to share their contact information with the brand.
As a further exposure, TH took the campaign national, producing a multi-market projection media campaign, hitting up New York, Los Angeles, Chicago, Washington, D.C., Philadelphia, Boston, Minneapolis and Atlanta for one-to-two nights in each city.
As a further exposure, TH took the campaign national, producing a multi-market projection media campaign, hitting up New York, Los Angeles, Chicago, Washington, D.C., Philadelphia, Boston, Minneapolis and Atlanta for one-to-two nights in each city.
