Madewell reached out to TH to concept a mobile tour to promote their denim. TH’s creative development team dove deep into the in’s and out’s of the brand and developed a program that would reach their goals within budget and timeframe. The result was the Madewell Denim Roadtrip - a 13 city tour in a vintage Airstream trailer, outfitted with styling stations, a hair-braiding bar and, of course, lots and lots of jeans (plus a secret denim deal and other surprises). At each location women were invited inside the tour bus for professional consultations and fittings. TH worked side by side with Madewell to reach the goals of the tour and make it a huge success. The tour gained national attention and hundreds of thousands of impressions.