TH produced and executed a five-market projection media campaign promoting Scion in a comical, interactive way. For the campaign itself, TH projected Scion's creative on select walls in various markets across the country.
As pedestrians passed by, the projection comically interacted with select individuals, remarking on everything from the clothes they were wearing to their choice of partners.
The Wasabi was a special edition model for 2009, the xB Release Series 2.0, which featured a special green color as well as other amenities not found on standard Scions. To play on these specific elements, TH distributed wasabi flavored ice cream alongside each projection.
As pedestrians passed by, the projection comically interacted with select individuals, remarking on everything from the clothes they were wearing to their choice of partners.
The Wasabi was a special edition model for 2009, the xB Release Series 2.0, which featured a special green color as well as other amenities not found on standard Scions. To play on these specific elements, TH distributed wasabi flavored ice cream alongside each projection.
