To re-establish Ritz as a relevant and exciting element to any party, TH produced a two-tier campaign that ran for six months. Garnering over two million impressions in total, the first execution consisted of a high-impact New Year's Eve stunt in New York City with 10 projectors covering 20 locations. The second tier of the campaign involved a six-month rollout across 12 markets, targeting brand-appropriate events and festivals and reaching the client’s desired demographic.
