TH partnered with Nike to capitalize upon the NBA All-Star Games traffic and promote nearby Nike-hosted events.
A high-impact project campaign was designed to reach Nike consumers around the games in Los Angeles and Santa Monica. TH produced and executed this campaign over the course of three consecutive days. Brand awareness was raised among visitors to the games, and nearby events hosted by Nike were made top-of-mind.
A high-impact project campaign was designed to reach Nike consumers around the games in Los Angeles and Santa Monica. TH produced and executed this campaign over the course of three consecutive days. Brand awareness was raised among visitors to the games, and nearby events hosted by Nike were made top-of-mind.
