To promote Maybelline’s Color Plush Eye Studio Mascara among fashion-forward New Yorkers, TH produced a projection media campaign that targeted several locations across Manhattan’s trendiest neighborhoods over the course of
one night. While a relatively short execution, the program hit prime wallscapes throughout the city during the hottest week in fashion, ensuring the brand’s messaging was top-of-mind.
one night. While a relatively short execution, the program hit prime wallscapes throughout the city during the hottest week in fashion, ensuring the brand’s messaging was top-of-mind.
