TH raised awareness and created buzz for Dos Equis beer through the strategic use of projection media, as part of the
Most Interesting Man In the World campaign. Three flights were executed that focused on three different high traffic locations in New York City. The main objective of the first flight was to reinforce the Dos Equis brand in consumers’ minds in the days leading up to Cinco de Mayo. The second Dos Equis flight was executed over Memorial Day weekend in Manhattan. The third flight was over Father’s Day weekend and the fourth is set to coincide with the 4th of July weekend.
Most Interesting Man In the World campaign. Three flights were executed that focused on three different high traffic locations in New York City. The main objective of the first flight was to reinforce the Dos Equis brand in consumers’ minds in the days leading up to Cinco de Mayo. The second Dos Equis flight was executed over Memorial Day weekend in Manhattan. The third flight was over Father’s Day weekend and the fourth is set to coincide with the 4th of July weekend.
