• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

To fuel the launch of Diesel’s new signature fragrance, TH executed a seven-night projection media campaign focusing on the downtown New York area to raise awareness among the brand’s target demographic of 20 to 30-year-old night-lifers. Utilizing our inhouse location database and the skills of our trained projection media technicians, TH placed the Diesel branding at nine distinct, highly visible locations across Manhattan.