To build awareness and drive traffic to the opening of CB2 at Santa Monica Place, TH executed two evenings of witty projections - a type of projection media intermixing brand creative and live comedic pedestrian interaction. Over the course of the campaign, the projection traveled to four locations throughout
the area. The projection media campaign ran in conjunction with a branded shaved ice truck program, giving the brand maximum day and night exposure.
the area. The projection media campaign ran in conjunction with a branded shaved ice truck program, giving the brand maximum day and night exposure.
