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To bring Polyvore Live to the forefront of consumers' experience, TH gave the brand a big, bold presence on the streets of New York City through a two-day, high-impact mobile campaign. TH converted a glass truck into a fashion experience, complete with free makeovers and takeaways, and strategically placed next to the Fashion Institute. The Polyvore Live Fashion Show was streamed live inside the tent/lounge area and aired again the following day, throughout the day. Additionally, a team of six brand ambassadors distributed Covergirl lipsticks on the streets surrounding the truck while inviting people to the event. Inside the truck, staff helped guests choose their favorite Covergirl look and took pictures that consumers could instantly share on Facebook and Twitter.