For the grand opening of the Brooklyn IKEA store, TH produced and installed a 20' x 20' studio apartment, fully furnished in IKEA décor, inside an oversized cardboard box. TH's production team worked closely with IKEA's designers to ensure all program elements met the required details of the display. 250,000 individuals interacted with the installation and the store opening saw over $1 million in sales with attendance exceeding 30,000. The results were 300% higher than the client's expectations, and as a result the experience was carried to Charlotte, NC for the grand opening in that key market as well.
