To promote the launch of Clearasil's new PerfectaWash product, TH partnered with the brand to create the ultimate pop-up concert, featuring pop star JoJo, at Hollywood & Highland in Los Angeles.
TH oversaw all elements of production including staging, lighting, permitting and staffing with brand ambassadors passing out QR-code postcards and displaying iPads for people to scan the code with, linking them directly to Clearasil's online content. The concert saw more than 500 attendees with 70 full-size products given out to participants willing to share their contact information. For further exposure, TH took the campaign national, producing a multi-market projection media campaign in New York, Los Angeles, Chicago, Washington, D.C., Philadelphia, Boston, Minneapolis and Atlanta for 1-2 nights in each city.
TH oversaw all elements of production including staging, lighting, permitting and staffing with brand ambassadors passing out QR-code postcards and displaying iPads for people to scan the code with, linking them directly to Clearasil's online content. The concert saw more than 500 attendees with 70 full-size products given out to participants willing to share their contact information. For further exposure, TH took the campaign national, producing a multi-market projection media campaign in New York, Los Angeles, Chicago, Washington, D.C., Philadelphia, Boston, Minneapolis and Atlanta for 1-2 nights in each city.
