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For the fifth consecutive year, TH partnered with SHAPE to produce the magazine’s signature charity event Pilates for Pink in Union Square during Breast Cancer Awareness Month. The event hosted pilates classes in two tents throughout the day with all proceeds going to the Breast Cancer Research Foundation. Brands such as Pandora, Mamma Mia!, Naked Juice, Seattle's Best Coffee, Equinox and Asics received custom activations and sampling opportunities, giving them instant, hands-on access to a receptive, health-
focused demographic.