TH teamed up with PUMA to create a one-of-a-kind ‘speed trap’ in Manhattan’s historic Flatiron District. Passersby were encouraged to sprint down a pop-up, 75-foot track and have their fastest times clocked. The goal - to see how you matched up against the fastest man in the world, Ussain Bolt, and possibly win a fresh new pair of PUMA sneakers. Carefully selected brand ambassadors were implemented on the day of the event, as well as those leading up to it, to drive traffic to the Speed Trap event and to PUMA’s retail partner, Paragon Sports, where consumers could redeem coupons on PUMA gear.
