Kicking off Fashion Week in style, TH teamed up with Polyvore and beauty sponsor Covergirl to launch Polyvore Live, the first live fashion show for emerging designers hosted by an online community. TH sourced a sleek, modern event space, highlighting a pristine white runway and showcasing collections of four up-and-coming designers from the Fashion Institute of Technology (FIT). The show itself streamed live on Polyvore.com, offering virtual access to more than 13 million viewers across the globe.
The brand sourced prominent fashion bloggers, moonlighting as models, to walk the catwalk. They donned the Spring 2012 collections of our four FIT alums… a show truly democratizing fashion and giving a platform to the hottest new designers on the New York City fashion scene.
The brand sourced prominent fashion bloggers, moonlighting as models, to walk the catwalk. They donned the Spring 2012 collections of our four FIT alums… a show truly democratizing fashion and giving a platform to the hottest new designers on the New York City fashion scene.
