Promoting a handful of North Face store openings across the country, TH conceptualized and executed a branded lock box campaign, creating instant drive-to-retail in Salt Lake City, Utah, Milwaukee, Wisconsin and Bethesda, Maryland. Teams of five to eight brand ambassadors in each market handed out branded keys to shoppers, inviting them to the North Face Store to try out their keys in a custom lockbox with a chance to win exciting gear – everything from a North Face Base Camp duffle bag to a $250 gift card. 2,000 keys were distributed in each market with thousands of consumers coming through each store on opening day.
