To celebrate and promote Virgin Airlines' 20th Anniversary round-trip Boston-London giveaway, TH came up with the lovely idea to distribute beautifully branded red balloons in three different Boston locations. Brand ambassadors chatted with passers-by in to inform them of the sweepstakes, give them an awesome balloon and hand them a flyer with instructions on how to enter and win. 4000 balloons in total were given out and by the end of the day, the streets were filled with balloons and buzz and brand awareness.
