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Putting the focus on target audience, TH hired three brand ambassadors to head down to Georgetown University, DC in order to promote the Tretorn clothing brand. They were dressed in Tretorn apparel and armed with a dispenser of hot apple cider. College students were more than happy to receive the warm drink on a cold winter's day, which was distributed to them in branded Tretorn cups and lids. They were informed that the cider was courtesy of Tretorn and encouraged to visit a Tretorn store once they were finished enjoying their fruity beverages.