To support Sovereign Bank's college efforts, TH executed an on-the-street campaign on multiple campuses in Boston, Massachusetts and Providence, Rhode Island. Our 20 brand ambassadors were paired off into teams of 2 – 1 with a walking billboard and the other with a tote bag filled with custom branded clips and flyers. Over the 5 day campaign, 23,000 Sovereign Bank clips and 25,000 leaflets were distributed to college students.
