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To reach the Rugby brand's core demographic and drive soon-to-be advocates to retail, TH conducted a face-toface campaign, keying in on college communities across the country and appealing to their core consumer. This innovative and engaging marketing approach included one-on-one interactions with trained brand ambassadors distributing 10,000 custom buttons, placement of 10 chalk art graphics, 100 wild postings, branded coasters at local college bars, and a sponsored tailgate party.