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In January 2012, TH executed two street teams for one of People’s key advertisers, L’Oreal Paris. The teams distributed L’Oreal product samples and coupons to the crowds gathering at Hollywood and Highland in Los Angeles, and also directed traffic to the StyleWatch Celebrity Stylist event. Sampling was a huge hit, with the Bas distributing all the collateral provided, as well as additional full-size products provided onsite that were left over form the StyleWatch event.