In February 2012, TH partnered with J.Crew to promote the brand’s Cashmere Campaign through a high-impact, multi-city brand ambassador program hitting up hot spots in the brand’s key markets. TH staffed teams of eight to pass out newspapers highlighting this seasons cashmere collection to pedestrians shopping in districts across the country. The teams distributed the collateral on Newbury Street in Boston, Rodeo Drive in Los Angeles, Union Square in San Francisco, Michigan Avenue in Chicago, Fifth Avenue and Soho in New York City.
